our blog

Social Media

More than coffee and copies

When I was entering the spring semester of my sophomore year, I had no idea what I wanted to be doing. I had just changed my major to Computer Science based on nothing more than an 100 level Computer Science class that I had enjoyed. I hadn’t even considered what I was going to do with that degree…

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Is Your Social Media Strategy Sending the Right Message?

With the click of a button, a company can announce new products, accomplishments, and interact with customers all in one place. In our constantly connected world of iPhones and Androids, consumers have access to an instantaneous stream of updates on their favorite brands.

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Wise Up to Social Advertising

A wise man once said that some of the best things in life are free. Between library cards, sunshine, and 30 day Netflix trials, this guy had a good point. However, another (and presumably equally wise) man once said that you get what you pay for. Who’s right here? Well, in the world of social media, they both are.

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Social Media Strategies for the Busy Social Media Butterfly

You have decided you want to be more efficient at this social media thing but you are unsure how to get there. Well, admitting is half the battle and letting us guide you is the other half! The good news is, you don’t have to stay up until midnight to announce a promotion that begins first thing tomorrow. Not only are there great tools out there like HootSuite, Sendible, and Buffer but many social media services directly offer handy tricks to make social work for you, rather than you working for it. Around the clock, no less. Who has time for that?

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Apparently, Social Media Offers Transparency

So you’ve signed up for Facebook, Twitter, LinkedIn, Snapchat, and Pinterest…and then realized you might need a little less social activity in your life. There was no fee to sign up for these social media services, but there has to be a cost somewhere, right? Where does your personal data go? If you cancel a social profile, is your account (and account data) really gone for good? No worries! If you are having second thoughts, we can walk you through the data maze so that you know exactly what you are and aren’t getting into.

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LinkedIn Sales Navigator: A Beacon or a Bust

As we begin to see more and more social media sites go public, an expectation of revenue growth from investors is implied. Most outlets will use forms of advertising, product pushing, and data farming but LinkedIn has taken another approach. The Sales Navigator product has opened up lines of communication in a social product that has previously limited interaction with uncommon connections. While this limited line of communication has reduced the amount of often annoying and sometimes unwanted salespeople, it has also protected LinkedIn’s premium subscription.

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YouTube Steps Up to the Plate

YouTube, like any other social media venue, has remodeled from time to time. Some of last year’s favorites were the ability to choose from a list of pre-populated comments, Autoflame which enabled the inbox-free repeated swapping of insults between complete strangers, and the ability to change your video quality, not just the resolution but also the content.

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Facebook News Feed to Read More Like a Newspaper

Say what? Aren’t newspapers old school and more like a step backwards? Not when there is less clutter and more stories. And, Facebook is changing its look again? Shocking…or is it. Users tend to get up in arms each time there is a change and we get that, people are creatures of habit. But we know change is inevitable in this day and age and especially online. That being said, we are going to embrace this change, like it or not!

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