How Do I Get Google to Notice Me?
Pick me, pick me! We know how you feel, you have your hand up wanting to be called on but so does everyone else. If you are a website owner and want to be noticed by the world’s top search engine (yup, still Google) read on for our resolution-style search engine optimization (SEO) tips to kick of 2013.
- Exercise regularly.
It’s the New Year and one of the top resolutions is to lose weight. No surprise there! So why not put your website on a diet too? Often a redesign can help trim the excess fat, clear the clutter, and be easier on the eyes. You are a savvy shopper and know good, responsive design when you see it. Your shoppers do too! People buy from people they like (offline) so why wouldn’t their online behavior follow suit? People buy from sites they like.
- Eat right.
This one still holds true – search engines are answer machines, machines that need to be fed relevant and important information. They send crawlers to your site - so feed them. The trick is not to talk to the search bots but to gear your information to the users, keeping in mind what they might type in the Google search box to find your pages. Keep it real people, no funny business. We know it sounds confusing but the last thing you want to do is to try and trick the search engines while forgetting about your true audience (your customers and prospective customers).
- Get out more.
If you’ve been a homebody, it’s time to get off the couch! Google wants to see a community of quality websites linking to one another. So be sure other sites link to yours but do it naturally, where it makes sense - and just like anything, moderation is key. Don’t overdo it. Google knows when they are being tricked.
Ok we just told you to get out but organization is a must. Be sure your site is easily accessible. A logical link structure will ensure each page is reachable from at least one static text link. And you’ll feel that sense of relief that you get after donating half of last season’s clothes to the local non-profit!
- Volunteer more.
Use your writing skills and vast knowledge to put out information that people can use. Then post it…on your website, in your blog, in your social media profiles, in an email, or in a newsletter. Whatever makes the most sense for you but volunteer your time writing relevant, interesting information and it will pay off!
- Worry less.
Worrying is much like running on a treadmill – it tires you out and gets you nowhere. Though we do want you to exercise more (see #1), you need not worry. If you do just a few simple things while keeping your good morals intact, Google will notice you. It takes time, consistency, and effort but you will get there.
- Learn something new.
Set a goal to learn something new once per week. Google’s algorithms are constantly changing. They like to keep it fresh so we recommend you do the same. There are so many resources are available including tips straight from Google.
These are just a few things to get you started. It is easy to get overwhelmed so start with the basics and keep it simple. If you are looking to hire out, buyer beware. There are many great SEO companies out there (you’re looking at one of them!) but all too many that will lead you astray. Use this information directly from Google to make smart choices in addition to the BBB, your local chamber, and any other consumer resources you would normally use.