Is Your Website Responsive to Mobile Users?
Imagine trying to look up a website on your smartphone and needing a magnifying glass to read the content. As a customer, would you stay on the site and try to decipher the small text, or simply move on to the next site? Most likely, you would move on to the next site. Hardly any customers have the time or patience to navigate a website that is not user friendly. Now imagine that happening multiple times a day. Customers using mobile devices to look for products and services is growing at an exponential rate, and not having a mobile friendly site could be costing your company customers and money.
Standard vs. Responsive
The difference in a website’s appearance between screens depends on its design: standard or responsive. A website with a standard design will look like the top row of the image above. The site does not adapt to the size, and therefore makes it very hard to read and navigate. A responsive design will look like the bottom row in the image above. There isn’t an overwhelming amount of text on the screen, and the text that is there is large enough to read and click on when navigating on a small phone or tablet screen.
According to recent research by comScore, the majority of consumers are using multiple devices to look up the same websites. If the website has a standard design, the user friendly component of the website is lost between the desktop screen and the mobile device screens. (1)
Keep In Mind
If your company does decide to switch to a responsive site, or if your company already has one, be conscious of the content that goes onto it. Simply copying and pasting from the old website will not work in the responsive design. It is important for the copywriters to determine the value of everything they write in a design perspective, as well as an informational one. The first thing the customer will notice is how the page looks. Copywriters now must consider how the text will appear in a responsive website on all devices: will it look like too much text on a phone screen, too little text on a desktop? Designing a responsive website requires the copywriters to think like designers, and vice versa. Websites are no longer just about presenting the information, now it is about presenting information in the most user-friendly and aesthetically pleasing way possible. (2)
Google Knows Best
The search results that appear on the top of page one in a Google search and picked because those results most specifically match the parameters of whatever the user is searching for. Google uses a complex set of algorithms to make sure the results are relevant, reliable sources.
To keep producing the best possible search results, Google started testing an icon that alerts users to mobile-friendly websites in their search. This icon would give mobile-friendly sites a huge advantage over standard design websites. It would increase search traffic to mobile-friendly sites, which would ultimately decrease search traffic to sites that are not responsive. (1)