How to Become a Pinterest Warrior
First thing’s first, women warriors are fierce and Pinterest is definitely a woman’s world. If you read last week’s blog on Pinterest for Business, you’ll already know that women dominate the booming internet pinboard, making up anywhere from 72% to 97% of total usership. This is astronomical for any social media service and, with the right tools, can make Pinterest a powerful platform. But there is much more that makes this tool worth exploring; take a look at the infographic below to explore it's many unique features. And a special thanks to Pinterest warrior princess Megan Ritter for sharing! We’ll let Megan take the reigns and explain to you why Pinterest packs a punch.
Building a presence and a following on social media can be a difficult task, and you could be making it even more difficult by focusing too many of your efforts on social networks that aren’t working for you. Facebook and Twitter are two of the most popular social sites in the world but this does not mean they are necessarily the right medium to send your message. If you’re trying to reach a specific audience, it is important to find out who visits which social websites and why they are using social networks in the first place. After all, the more on point your message is, the more likely you are to see positive results.
While networks like Twitter might be better for short text messages, visual content is probably not its strong suit. If you’re offering something visually appealing that people need to see in order to believe, you’ll want to focus your attention on a social network like Pinterest (Instagram is another good one but that is for another blog!). As an image sharing website, Pinterest attracts a very unique audience that can be incredibly profitable. Considering images are the most shared content across all social media platforms, it’s not hard to see what makes Pinterest so valuable for social marketing.
Whether you’ve got an aesthetically pleasing product or a beautiful service that people can easily visualize, this platform is one of the greatest ways to build a brand. With the help of this handy guide, provided by eMerchantBroker.com, you can become a Pinterest Warrior and learn how to make your images stand out from the crowd. Discover how a pin can help you win more followers by using this infographic to find out what types of audiences use the service and what they use it for. Don’t wait another minute to capitalize on this incredibly profitable market. Make Pinterest a part of your social media marketing strategy today!
- Content has a longer lifespan on Pinterest than the other social media service
- Pinterest generates more referral traffic than YouTube, Google Plus, and LinkedIn combined
- Personalize less – pins without faces get 23% more repins
Business-to-business companies are encouraged to keep an open mind as Pinterest can be responsible for an increase in client acquisition and increased sales when used properly. The key is to find and/or create killer visual content. This can be from your professional photography collection, business charts, or blog art, but these are just a few examples. And, just as any social media service, you must be constantly engaging your users. Post regularly, pin and repin, and create new boards. This is something that you can have fun with while earning an ROI. So go out and conquer Pinterest, warriors, and let us know about your fierce success!