Your Goals, Our Approach
Execution without a plan is like the tail wagging the dog.
Forgive me for the cheesy idiom but, while it may be overused, it’s true. Every project Terrostar does – from website development to full marketing strategy – starts with a clear plan. My role in our process fits primarily into the first two stages that I affectionately refer to as the “yucky planning stuff.” Our clients laugh, but they learn quickly that the yucky planning stuff can be a tough process. In my opinion it’s the most important part of every project we do.
The first two steps in our process, Discover and Map, are where we lay out our strategy before executing anything.
Where do you want to go?
Discover – the first step in our process – is where we answer that question. So, let’s imagine you’re a new client of ours. You’re ready for a new website and you’ve engaged Terrostar to help. Once we’ve agreed to work together, we begin with a project kick off meeting where we introduce our team to yours and determine who the key stakeholders are. We’ll review our development process with you, upcoming tasks, and milestones. Then we get to the good stuff!
We’ll arrive prepared with everything we have learned about your business, your customers/target customers, your competitors, your current website. Then we’ll ask you to fill in the blanks – so to speak. Why redesign now? What’s working on your website and what isn’t? Who are your target audiences and what do you want them to do when they arrive at your website? What are your competitors doing well online and where are your opportunities to crush them? Finally, what are your goals for this project? When I say goals, I mean real, tangible ones. The kind that can be measured.
With all of these details in place, we document everything into a creative communications brief. It describes everything we understand about you, your needs, your goals and provides our recommendations about how we’re going to achieve them. Once we’ve received your blessing on the brief, we move on to the next step in our planning process.
You’ll get lost without a map.
Map is where we write out a plan to achieve your goals. Back to the website redesign scenario; during the Map phase, our team will meet to review the creative communications brief. We talk technology requirements, budgetary considerations, and brainstorm about how your new website might look and function. What pages do you need? How will your content be organized? What features or content blocks should to be prominent?
We’ll use our ideas to create a structure of pages – a flowchart – that illustrates our recommendations for how your pages should be named and organized. Then, we’ll create wireframes of your new website. Imagine it as a blueprint that depicts content placement, prioritization of elements, and the relationship between pages on your new website.
With the Map phase complete, we can move on to designing and developing your new website – the cool, fun stuff. But, without the yucky planning stuff, your beautiful new website could fall flat.