Boost Search Engine Results Placement

Even though they’re different channels, both SEO and Paid Search Marketing have the same end goal – drive more qualified traffic to your website and improve your search engine rankings.

What is Paid Search Marketing?

Paid Search Marketing is the practice of buying advertisements on search engines like Google or Bing. Examples include Pay-Per-Click (PPC) Advertising, Remarketing, and Display Advertising. With these services you bid for placement by advertising your business on keywords and phrases related to your services or products. It differs from – and it’s better than – traditional advertising channels because:

• You control the budget – you set a daily or monthly budget and when you reach your threshold, your ad stops running.
• Target the right audiences – your ads show to people who are actively searching for your products or services
• Track progress and pivot quickly – with services such as Google Ads, you have the ability to monitor your progress and make changes at any time

Our Google Ads Certified staff can help you create a campaign that will drive traffic to your website and grow your business.

What is SEO?

Search Engine Optimization (SEO) is the practice of optimizing your website to make it more attractive to search engines. It’s the work that goes into your website to show search engines, like Google, that you’re the best result when customers are searching for your product or service. We utilize a variety of creative and technical methods to improve your search engine results placement (SERPS) over time. The ultimate goal of SEO is to get your website to the top of the list. Google evaluates your business on relevance and trust. We help you improve both by:

• Ensuring that your website is mobile-friendly and loads fast to adhere to Google’s “mobile first” initiative
• Optimizing the content, keywords and source code of your website to show relevance
• Producing new content like articles, blogs, links and social media posts that other people like, share, and click to reach your website

As you build trust and relevance, you move up in the search rankings, which turns into more qualified website traffic and leads to increased sales.