Even though they’re different channels, both SEO and Paid Search Marketing have the same end goal – drive more qualified traffic to your website and improve your search engine rankings.
Paid Search Marketing is the practice of buying advertisements on search engines like Google or Bing. Examples include Pay-Per-Click (PPC) Advertising, Remarketing, and Display Advertising. With these services you bid for placement by advertising your business on keywords and phrases related to your services or products. It differs from – and it’s better than – traditional advertising channels because:
Our Google Ads Certified staff can help you create a campaign that will drive traffic to your website and grow your business.
Search Engine Optimization (SEO) is the practice of optimizing your website to make it more attractive to search engines. It’s the work that goes into your website to show search engines, like Google, that you’re the best result when customers are searching for your product or service. We utilize a variety of creative and technical methods to improve your search engine results placement (SERPS) over time. The ultimate goal of SEO is to get your website to the top of the list. Google evaluates your business on relevance and trust. We help you improve both by:
As you build trust and relevance, you move up in the search rankings, which turns into more qualified website traffic and leads to increased sales.
But, we're still "people" people. We'd love to meet to talk about your digital project. Fill out the form to send us an email. Our phones work too. If you'd rather call, dial (563) 355-7174.