What is a CMS?
A lot of planning and deliberation goes into designing and developing a website. Months of meetings with different departments and the website agency to make sure the best product is developed for the company and its clients. But what about after the website launch? It’s important to keep the website fresh with consistent blog and article posting, press releases and news updates, regularly scheduled content audits, new product or service offerings, and anything else that will help educate your target audience. In order to keep up with everything that goes into website management, it’s important to have an easily accessible and editable back end on your website that allows for these updates without needing extensive HTML knowledge. This is achieved through an easy-to-use content management system (CMS), and why we choose to build our websites on the WordPress platform.
What is a CMS?
A content management system, CMS for short, is a software application that allows users to add to, remove from and edit the website without needing extensive coding knowledge. This platform houses all of the content, including copy, images, videos, graphics, and HTML coding written by the developer.
And just because the website admin won’t need coding knowledge doesn’t mean there is no coding involved. The development team still needs to build out the website using HTML and CSS, which can be a lengthy process depending on the project. But once they have completed their buildout, website admin will be able to work in the CMS without requiring further coding.
Is it Time for an Upgrade?
If you are in charge of the website management at your company, ask yourself ‘is it time for an upgrade?’ How do you know? First of all, how old is the website? In our Planning for a Website Redesign blog article, we talk about the lifespan of a website. And that average timeframe is often shorter than most companies realize. According to HubSpot, the average lifespan of a website is 1.5 to 2.5 years, as design and technology are advancing at such a rapid pace. If your website is three years or older, it’s time to start planning for a full website redesign and development.
And secondly, is your current CMS hindering you from making the website updates you need to? Not all content management systems are created equally. While they should make it easier for website admin to manage the website, some platforms can be difficult to use. If that’s the case for you, it’s time to start advocating for a website redesign and a new content management system.
How to Choose a CMS
There are many content management systems to choose from, so determining which is best for your specific needs can be difficult. Our recommendation is to make a list of wants and needs for the new CMS you choose. This list should contain functionality like:
- Easy to add and remove pages without needing agency or development help
- Ability to add and remove images
- Publish blog articles
- Capability to embed video on necessary pages
- Tracking code capability globally on the website and per page
- Ability to add on to the website as the business grows
- Comprehensive security features
And then reach out to website development agencies to learn about the content management system they use and understand how that solution would fit into your wants and needs list.
At Terrostar, we choose to build the majority of our client websites on WordPress. We have found it to be a great tool that allows clients to really own and manage their websites after launch. Next week our blog article will dive into more of these reasons behind our WordPress usage and how it could be a great fit for your team.